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BARGAINS, DISCOUNTS and SPECIALS JOHANNESBURG GAUTENG.

BARGAINS, DISCOUNTS and SPECIALS JOHANNESBURG GAUTENG. AND HOW TO USE THEM
Find great products at amazing prices from South Africas favourite online website! The 150 area based Xpress Community Websites located at www.xpressmedia.co.za Shop for literally hundreds of Bargains, Discounts and Specials in Johannesburg and Gauteng ranging from beds, furniture, Pensioner and student discounts, 2 for 1 offers, restaurant and food specials, travel bargains, hiring and wedding specials & lots more at Bargains, Discounts and Specials

BARGAINS
A Bargain is an agreement between two people or groups in which each promises to do something in exchange for something else: He failed to carry out his side of the bargain. An item is usually regarded as a bargain when you get it for a really good price or you get a host of bonuses and gifts with your purchase

DISCOUNTS
We’re all bombarded with special pricing offers every day of our lives. These offers range from simple discounts, buy-one-get-one-free (BOGOFF) promotions, to membership and loyalty schemes. Some companies even offer their products for free as a trial to enjoy a taste of their services.
If you’re not making use of discounts in your promotional activities, you may be excluding many potential customers from your business. Production promotional activities are proven to work.
What are the advantages of discounts?
• Discounts Increase Sales.
• Discounts Boost your Brand Awareness.
• Discounts Free up Storage Space.
• Discounts Boost your Brand Reputation.
• Discounts Build Customer Loyalty.
• Discounts Help Meet Sales Objectives.
• Discounts give your Business a Competitive Edge.
• Discounts give your Business an Extra advantage.

SPECIALS
Special Offers attract customers because they are made to entice people to try out a new product or buy more volume. They're targeted to both potential and current buyers. An offer should never be costed or structured purely on the basis of the product being discounted. Certain goals are made to bring new customers into a business for many years.
Special offers Make Customers Happy … If your still searching for a reason, what can be better than making your customers happy? Scientific research now tells us that special offers creates a positive reaction with our brain's chemistry which is linked to happiness.
We’re all bombarded with special pricing offers every day of our lives. These offers range from simple discounts, buy-one-get-one-free (BOGOFF) promotions, to membership and loyalty schemes.
Some companies even offer their products for free as a trial to enjoy a taste of their services.
If you’re not making use of discounts in your promotional activities, you may be excluding many potential customers from your business. Production promotional activities are proven to work.
What exactly is a “special”? Well, it can range. Here are some common types of specials on offer in restaurants.
• Happy hour specials: Many restaurants offer specials during post-office hours, say from 4-6 or 5-7 pm. The idea is to draw in customers for drinks and snacks who may or may not stay for dinner. Perhaps the special is alcohol-only, for instance two for one drinks; alternately, the special could be on small plates, for instance reduced price appetizers or bar snacks.
• Seasonal specials or menus: Some specials will correspond to the season and may last for several months as a seasonal menu. For instance, during the fall, a restaurant might offer special dishes employing pumpkin; around the holidays, a restaurant might offer traditional favorites such as eggnog, figgy pudding, or Christmas goose (depending on the style of the establishment).
• Limited offer specials: A limited offer is similar to a seasonal special in that it has a finite period of offering, but it may or may not correspond to seasonal availability. A great example comes in fast-food form via the McDonald’s “McRib” sandwich; while ribs don’t necessarily have a season, the restaurant only offers this menu item on occasion, which increases anticipation and demand. A limited offer special can be a great way to capitalize on food trends without committing to them on your permanent menu. • Fixed Price specials: Restaurants may offer a fixed price menu, which includes a set amount of courses with limited choices from which the diners will build their meal. The price of the menu will be set, and gratuity may or may not be included. This allows the chef to offer a curated menu, and allows for a unique dining experience for guests. The most common occasions for fixed price menus are holidays (Valentine’s Day, Christmas, etc).
• Restaurant week specials: Often, a community’s restaurants will come together to collectively offer specials. Often, the format is a reduced-price fixed menu from which diners can choose. This is a type of fixed price menu, but a specific special offer.
• Lunch or dinner specials: Meal specials are a special item which does not appear in the print menu, but can be available via a specials board or by verbal offering by servers. It may be a special offered for one night only, or it can be ongoing, for instance offered weekly.
• Customer incentives: This is a type of special which offers an incentive to customers for meeting certain criteria: for instance, a punch card which will reward customers with a free meal after they have purchased ten full-price meals, or a special which is offered to customers who follow the restaurant on social media. How to choose a special. So which type of special is right for you? Here are some things to consider.
What suits your restaurant? Consider what suits your style of restaurant. If you have a casual eatery, a prix fixe menu might not be the best type of special for you to offer. At the same time, a fine dining restaurant might seem “cheapened” by a half price appetizer special; a seasonal or dinner special might be a better choice. Think about the type of special that might be most helpful for your bottom line. If your restaurant is busiest at breakfast but quiet at dinner, you might want to offer an incentive such as a happy hour special to bring customers in during your slow time. If your restaurant is already busy during certain hours, you are probably already doing something right.
Are you active on social media? If you only post to social media sporadically and have only a handful of followers, a special offered via Facebook or Twitter is not likely to have a huge impact. You may have more success promoting your special in print or by submitting a press release to area publications.

How to promote your special. An explanation of the different methods of promoting your special. And an explanation of each item.
• Signage: Put a sign outside, or in your window! This is the best way to catch people who happen to be passing by.
• Social media: A special can be spread inexpensively and easily via social media. However, to truly have an impact, you’ll have to establish yourself as an active participant in social media. That means being responsive to customer inquiries, and posting frequently.
• Coupons: Coupons offering specials can be offered via print publications, through local hotels, or printed out and given to family and friends. • E-mail list: If you have an active email list, you can promote your specials in that way, by sending a newsletter or e-blast to customers. However, use people’s email addresses sparingly: if you over-communicate, you will be quickly relegated to their spam folder.
• Cross promotion with other businesses: Feature a local business on your menu so that you can both benefit from the special! Whether it’s a cake made with local honey or beef marinated with locally distilled liquor, pairing up with local businesses not only fosters community but allows you both to benefit from each other’s networks.
• Events: Take part in local events to promote your specials. Whether it’s a beer festival where you promote your happy hour specials or a comic book event where you promote your Spiderman-themed menu, take part in relevant events where you can promote your restaurant’s specials.
Offering specials is a great way to engage with your customers, foster a sense of community, and improve your restaurant’s sales. It also offers a chance for the chefs to get creative and for the restaurant to stay nimble and keep from falling in a rut. Consider offering specials to keep your restaurant relevant and to bolster your bottom line.

When have you been enticed by offers or discounts?
Examples of Offers you Could Promote
Below is a selection of the terminology used in these schemes. If you’re unsure whether this will work for you, test an idea on a small number of target buyers.
Free Seminars, Reports or Telephone Training
Many investment companies use the technique of offering free seminars at exclusive locations. The weight loss industry also offers your first meeting for free. These are successful because participants receive knowledge about the programmes and get to try first hand.
The organisation receives details of “hot” prospects they can market to at later dates. Businesses also provide free reports or telephone conferences via their websites. An email address is required to register for the promotion then remarketing of associated products begins in earnest.
An Associated Product for Free
This example is where the consumer receives an associated product or a free gift if they purchase the core item. This offer could be a free car wash with £50 of fuel, 5p off a litre of fuel with a £50 spend or a free case with each laptop. These enticing offers provide real value for the consumer and entice them into your store.
Buy One Get One Free
With “free” being one of the strongest selling words, it’s no wonder most promotions incorporate this term. Most supermarket promotions are not general percentage discounts but offer a free product if you buy one or two items.
Loyalty Cards
This scheme is popular with the high street coffee shops. Each time you buy your coffee you receive a stamp on your collector’s card. After eight stamps, you receive a free drink. This promotion works well because it increases loyalty over a long period.
Simple Percentage Discounts and Sales
For big ticket items, the above promotions won’t work. Kitchen showrooms and furniture retailers only usually offer large discounts during a sale period.
Free Samples of Products
If you have a bricks and mortar business, then you need people inside your store. Food outlets offer sample tasting sessions out of normal working hours. Delicatessens offer samples of their products to try before purchasing. If you hold such an event, it’s wise to offer discount vouchers for those that attend to use at a later date.
Trial Offers
The software industry is fully aware that by offering a free trial many customers will upgrade to purchase the paid version. It’s often difficult to explain all features and benefits in words or video so trials get the product in the hands of the customer. Other retailers give away sample products in magazines or to commuters at railway stations. One popular promotion is a free breakfast cereal bar for those arriving for work.
Offering product promotions such as the examples above can boost long term success so why not try some of these on your business?

Think About the Life Time Value of a Customer
Offers are made to entice people to try out a new product or buy more volume. They’re targeted to both potential and current buyers. An offer should never be costed or structured purely on the basis of the product being discounted.
Certain goals are made to bring new customers into a business for many years. The discounted offer may have people buying from you for years ahead so have in mind the lifetime value of any new customer you bring on board.
Bargains, Discounts and Specials are often targeted at a specific group of customers. They are often targeted at either Pensioners, Students or for a specific occasion ie birthdays are very popular with restaurants, Valentines day for couples, Christmas or Halloween are also very popular.

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